Olympus PEN E-PL10: EZ double zoom kit, white.Canon EOS Kiss M (aka EOS M50): double zoom kit, black.Canon EOS Kiss M2 (EOS M50 Mark II): double zoom kit, black.Sony ZV-E10: power zoom lens kit, black.Sony A6400: double zoom lens kit, silver.Canon EOS Kiss M (EOS M50 Mark II): double zoom kit, white.Canon EOS Kiss M2 (EOS M50 Mark II): double zoom kit, white.Sony A6400: double zoom lens kit, black.The Top 10 best-selling cameras in Japan in 2021 were: These included the Fujifilm X-A5 (launched in 2018), Canon EOS M50 (from 2018), Sony A6400 (from 2019) and the Olympus PEN E-PL10 (which was launched in 2019). The sales figures also revealed the enduring popularity of cameras that were launched a few years ago. In fact, the figures show that the only camera released in 2021 to make it into the top 10 best-sellers list was Sony’s ZV-E10. Best-selling cameras in JapanĪccording to BCN Retail figures the Top 10 best-selling cameras in Japan in 2021 did not include any full-frame cameras, DSLRs or Nikon models. The Canon EOS 850D is the company’s most recently released DSLR – it made its debut in late 2020 Fixed lens camerasĬanon also held first place in sales of fixed lens cameras with a 34.01% market share (down from 39.08%), followed by Sony at 23.1% (up from 19.65%) and Fujifilm at 11.6% (marginally up from 11.41%). In terms of sales of DSLRs, Canon has a commanding 59.8% market share (up from 51.91% in 2020) with Nikon in second place with 33.9% (a drop from a 44.78% market sales share in 2020) and Ricoh (the manufacturer of Pentax cameras) comes in as a distant third, but with an increased 5.8% share (up from 3% in 2020). OM Digital Solutions has already stated it will launch a micro four thirds camera in 2022 but, as yet, no concrete details of its specifications have officially been made public. However, that OM Digital Solutions/Olympus figure indicates a decrease from the figures for 2020 when Olympus held a 23.37% share of the mirrorless camera market. The third-biggest share of the mirrorless camera market was for OM Digital Solutions (formerly Olympus) with 12.7%. In the mirrorless camera market for 2021 Sony increased its year-on-year share to 32% of the market (up from 27.44% in 2020), while Canon grew its second placed position to 28.2% (rising from 23.78% in 200). ![]() The BCN Retail report monitors point-of-sale data from 40% of Japanese retailers, including the specialist camera chains.
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